As we noted last year, Modern Warfare 3 is aiming to release downloadable content in the form of both multiplayer map packs and Spec-Ops content. This is said to span a total of twenty add-ons (the first of which comes out this month), and Activision's Publishing CEO Eric Hirshberg tells Wired that the company plans on releasing downloadable content every few weeks.
"The idea of giving people constant incremental playable content and making it so you're never more than a few weeks away from the next new experience within the Call of Duty universe is part of what we're experimenting with," Hirshberg said.
However, DLC released more frequently could mean smaller portions served: "One of the things that was most appealing when we were researching these ideas with consumers is the idea of breaking up the DLC so that it comes more often and more regularly. We want to provide DLC to people more often and also experiment with more of a variety in the forms of playable content."
We've seen in the past that smaller map packs can work, such as Killzone 2 and 3's add-ons, which contained a couple of maps at under $5. However, releasing a $5 pack every few weeks adds up to the non-ELITE member, so we shall see.
