In addition to beating the five-day sales record, Call of Duty: Modern Warfare 3 has grossed $1 billion in just 16 days, Activision announced today. This is a day sooner than the James Cameron smash hit film, Avatar, which took 17 days to hit the milestone.
Obviously, increasing revenue means an increasing fan base, and Call of Duty is now ranked among franchises like Star Wars, Harry Potter, and even the NFL, which garner tens of millions of people with either each new installment or each subsequent year.
